Patients want authenticity. They want to see real dentists and real-life success stories.
Impossibly good-looking patients smiling their way through root canal treatments can be spotted as fakes from a mile off.
It’s no wonder that studies have shown time and time again that using stock photography lowers conversion rates. After all, who would you rather treat your complex dental issue? The debonair dentist with a catalogue smile or the real-life professional who clearly knows how to handle a handpiece?
Our custom photography talks trust. It’s the most effective technique for creating instant and lasting confidence in your brand.
It captures the subtleties of your messaging in a way that no stock photograph ever could, and makes for websites and marketing collateral that doesn’t rely on the same worn cliches as your competitors.